The country that made play-to-earn famous

Disclosure: this article covers blockchain-based games. Gaming Trend Wire does not offer financial advice and does not speculate on token prices.

No country is more tied to the play-to-earn story than the Philippines. During the COVID lockdowns of 2021, Axie Infinity became a genuine income source for Filipinos who were out of work, and the country became the game's heartland. France24 reported in February 2022 that about 35% of Axie's roughly 2.5 million daily active users were Filipino, the largest single concentration anywhere.

The engine behind that surge was a lending model. Yield Guild Games, founded in the Philippines by Gabby Dizon and others, bought the NFTs new players needed and lent them to 'scholars' who could not afford the upfront cost, taking a share of what they earned. France24 reported YGG took about 10% of scholar earnings, had around 8,000 active scholars and a waiting list of some 60,000 people. Scholars earned roughly $200 a month, described as life-changing for households making under $400.

CoinGecko's later research underlined how deep the interest ran: the Philippines ranked first in the world for web3-gaming search interest for three consecutive years, from 2021 to 2023.

The crash: SLP, the Ronin hack and a house of cards

The model depended on token prices holding up, and they did not. Axie's Smooth Love Potion reward token, the currency scholars earned, rose from about 3.5 cents to 36.5 cents during 2021 before collapsing to roughly one cent by January 2022, France24 reported. For players treating the game as a wage, most of that income disappeared. Analysts at the time warned the economy was a house of cards that needed a constant flow of new buyers to sustain payouts.

Then came the security disaster. On 23 March 2022, the Ronin bridge that underpinned Axie was exploited for about $625 million in ETH and USDC, one of the largest crypto hacks on record, CoinDesk reported. The theft was not noticed for six days, and the FBI later attributed it to North Korea's Lazarus Group. The combination of a falling token and a nine-figure hack broke the momentum.

Usage fell accordingly. Axie's daily players dropped from a 2.7 million peak in 2021 to a fraction of that in the years since, and the model that had made headlines as a way out of poverty was widely reassessed as speculative and fragile.

“Sunsetting YGG Play is a heavy decision, but it is a market decision, not a product decision.”

Gabby Dizon, co-founder, Yield Guild Games (via BitPinas)

Where the scene stands in 2026

The ecosystem did not vanish, but it looks very different. Axie's developer, Sky Mavis, restructured the game's economy away from pure earning, and the Ronin network it built has broadened well beyond Axie. On 12 May 2026, Ronin completed a hard fork to become an Ethereum layer 2 built on the OP Stack, a change CoinDesk and Cointelegraph reported was designed to improve security and tokenomics, and which cut RON token inflation from over 20% to under 1%.

The most-played game on Ronin today is not Axie but Pixels, a retro farming MMO that has acted as the network's social hub with hundreds of thousands of daily users. Axie itself continues with a smaller, steadier community rather than the millions of 2021. The shift is from a get-rich narrative to something closer to ordinary games that happen to run on a blockchain.

The clearest signal of the reset came from YGG itself. Yield Guild Games announced it would sunset YGG Play, its casual-game publishing arm, by 1 August 2026, cutting 35 jobs after monthly revenue slid from a $3 million peak in October 2025. YGG Play had generated about $9 million in lifetime revenue by the first quarter of 2026. Co-founder Gabby Dizon called it a market decision, not a product decision.

What changed for players

The Filipino relationship with play-to-earn has matured from hope to hard-won caution. The scholars of 2021 learned that token income is not a salary, that prices can collapse, and that the Philippine tax authority treated gaming winnings as taxable, an obligation many early players had not planned for.

Tellingly, YGG's own pivot points to where the value may now lie. The guild is redirecting toward an AI data economy, supplying gaming-derived datasets for AI training, and it rebranded its jobs channel to connect Filipino workers with remote AI training work, reporting 27,000 applications within five days. In other words, the same community that once ground tokens is being pointed at AI-related income instead.

For players today, the practical lesson is that blockchain games in the Philippines are worth approaching as games first. The earning layer is real but unreliable, and the safest posture is to enjoy a game on its merits rather than count on it for rent.

The institutional memory matters too. A generation of Filipino players lived through a full cycle, from the euphoria of life-changing monthly income to the shock of a token worth almost nothing and a nine-figure hack. That experience has made the local audience far more sceptical of any project that leads with earnings, which is arguably a healthier foundation for the games that survive than the frenzy of 2021 ever was.

The bottom line

The Philippines showed the world both the promise and the peril of play-to-earn. It demonstrated that a blockchain game really could put money in players' hands, and then it demonstrated, through the SLP collapse and the $625 million Ronin hack, how quickly that money could vanish. What changed by 2026 is expectations: the scene is smaller, calmer and more honest about what it is.

We are reporting the history and the current state as documented by France24, CoinDesk, Cointelegraph, BitPinas and Chainalysis, and we do not forecast token prices or offer financial advice. The Philippines remains one of the most engaged web3-gaming audiences on earth, but the era of treating Axie as a job is over.

Frequently asked

Is play-to-earn still big in the Philippines in 2026?

The Philippines is still one of the most engaged web3-gaming countries, having led CoinGecko's web3-gaming interest ranking from 2021 to 2023, but the scene is far smaller and calmer than the 2021 Axie Infinity boom. Axie's daily users fell from a 2.7 million peak to a fraction of that, the most-played Ronin game today is the farming MMO Pixels, and Yield Guild Games is sunsetting its publishing arm by August 2026 to pivot toward AI.

What was the Axie Infinity scholarship model?

Yield Guild Games, founded in the Philippines, bought the NFTs needed to play Axie Infinity and lent them to players called scholars who could not afford the upfront cost. Scholars earned around $200 a month and YGG took roughly 10%. The model spread quickly but depended on token prices that later collapsed.

What happened in the Ronin hack?

On 23 March 2022 the Ronin bridge behind Axie Infinity was exploited for about $625 million in ETH and USDC, one of the largest crypto hacks on record. It went unnoticed for six days and was later attributed by the FBI to North Korea's Lazarus Group.

What is Yield Guild Games doing in 2026?

Yield Guild Games is sunsetting its casual-game publishing arm, YGG Play, by 1 August 2026 and cutting 35 jobs after revenue slid. It is pivoting toward an AI data economy, supplying gaming-derived datasets for AI training, and rebranded its jobs channel to connect Filipino workers with remote AI training work, reporting 27,000 applications within five days.

What is the most-played game on Ronin now?

It is Pixels, a retro farming MMO that became the network's social hub with hundreds of thousands of daily users, rather than Axie Infinity, which continues with a smaller, steadier community. Ronin itself completed a hard fork to become an Ethereum layer 2 on 12 May 2026.